Marketing Email Automation Specialist

Remote

Full Time

Marketing

Experienced

**MUST RESIDE IN THE ATLANTA, GA AREA** Work at Home Opportunity

Marketing Email Automation Specialist - Full-time

BELAY is a growing and vibrant, Atlanta, GA-based company that offers virtual staffing solutions in the areas of Virtual Assistants, Virtual Bookkeepers, Website Specialists, and Social Media Managers. We are a fast-paced team of high performers that work extremely hard, but also know how to have a great time. Culture is a top priority and our values are lived out daily. Below are the position requirements.

Job purpose

This role's focus is managing, maintaining, and improving the marketing email automation platform processes and procedures. They will work closely with the Marketing Team to develop and execute the organization's marketing campaigns.

As a member of the BELAY Corporate Team, you are expected to participate in phone calls and meetings (virtual and onsite), while serving as an example of the company’s mission: BELAY exists to glorify God by providing solutions that equip our clients with the confidence to climb higher.

Duties and responsibilities

Represent BELAY in a positive and professional manner

Exemplify our Core Values and Mission Statement to live out BELAY’s culture each day.
Be a good steward of our Vision: “Our vision is to help you achieve your vision.”
Collaborate with and help teammates while maintaining a positive and professional attitude, fostering teamwork.

Key Responsibilities

Responsible for email marketing program development and execution, including audience segmentation, testing, deployment, and continually evaluating these for improvements.
Maintain Marketing Email Automation integration with CRM (Hubspot) and assist in the integration of additional platforms into the marketing automation software.
Drive the implementation of automated programs and email campaigns based on best practices.
Analyze and optimize marketing performance to drive conversions
Analyze marketing and sales data to develop insights and recommend areas for optimization and automation.
Brainstorm and develop email and text marketing strategies and test their success and key metrics
Plan and execute the development of new lead generation capabilities in Hubspot
Build and test workflows in Hubspot to achieve the goal of the campaign.
Collaborate with service line specialists to develop robust and targeted email campaigns that create and capture demand uniquely for each service line.
Collaborate with internal teams to determine future action plans based on campaign results.
Coordinate with the content team to get the required content created.
Coordinate with the Project Manager to make sure campaigns and tasks are scheduled and executed on time.

Qualifications

State the minimum qualifications required to successfully perform the job. These are the qualifications necessary for someone to be considered for the position.

3-5 years of experience
Process-driven experience managing email automation within Hubspot
BA/BS degree or equivalent work experience.
Must be driven self-starter, a positive thinker, loyal and trustworthy.
Attributes of flexibility, creativity, self-discipline, strong organizational skills, and action orientation are essential for this role.
Strong verbal and written communication skills.
Team player who is willing and able to “roll up their sleeves” to get a project done when needed.
A high degree of autonomy with the capability of working remotely.

Pay rate

The salary for this role is $70,000.

Working conditions

BELAY Corporate, as a virtual company, offers you the ability to work from home full-time. As such, a dedicated

and secure workspace, free of distractions is required. Our standard business hours are Monday-Friday. Some roles will require travel.

This role is a full-time W-2 role with our company. BELAY is a top-notch, vibrant company with an award-winning culture. Expect to have some fun while being highly engaged in your work. Expect to be a valued team player in a thriving, growing organization.

Physical requirements

This position does not have any physical requirements at this time.

Direct reports

N/A

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You will receive an email from BELAY immediately following the submission of this part of the application, which will provide you with a time-sensitive link to an additional application step. This email may land in your spam folder instead of your general inbox.

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Marketing Email Automation Specialist

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